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Oslo, Zurich et Genève sont les villes les plus chères au monde

PME Life & Style

Combien paie-t-on un trois pièces à Paris, à Chicago ou à Nairobi? Combien coûtent les transports en commun à Jakarta, à Londres ou à Montréal? Ou encore combien gagne un chef de service à Zurich, à Buenos Aires ou à Sydney?

Voici seulement quelques exemples des comparaisons qu'une application pour iPhone développée par UBS permet de faire sur les prix et les salaires. Celle-ci permet également à un utilisateur d'iPhone d'observer l'évolution des taux de change. Les cours des devises sont mis à jour toutes les vingt minutes, si bien que les données sont en permanence à la pointe de l'actualité.

Les utilisateurs peuvent également participer activement à l'étude en collectant des données et en alimentant l'application afin d'optimiser les résultats des études menées sur les prix et les salaires. Selon la dernière édition de l'étude UBS «Prix et salaires – Pouvoir d'achat à travers le monde», les villes les plus chères au monde sont Oslo, Zurich et Genève. Ces villes sont suivies de Copenhague, Stockholm et Tokyo. A l'opposé, les prix du panier sélectionné, qui contient 122 biens et services, sont particulièrement bas à Bombay, Manille et Delhi.

Les villes américaines étudiées présentent actuellement un niveau de prix inférieur aux années précédentes. Les économistes d'UBS justifient en grande partie ce recul par la dépréciation du dollar US face aux autres monnaies. A l'inverse, Caracas, la capitale du Venezuela, continue à souffrir d'une inflation élevée. Conjuguée à sa monnaie indexée sur le dollar américain, cette inflation a entraîné une hausse des prix qui se répercute en conséquence sur la place de Caracas dans le classement. Une nouvelle dévaluation de la monnaie vénézuélienne provoquerait un recul de la position de cette ville.

Qui peut se permettre le plus?

Les salariés de Zurich, Sydney et Luxembourg profitent du plus fort pouvoir d'achat, d'après leur salaire horaire net. Parmi les marchés émergents étudiés, qui évoluent à un niveau comparable, Doha et Shanghai affichent une croissance rapide du produit intérieur brut, améliorant leur position au classement.



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